The tools of communication activity of higher educational institutions of Ukraine

Abstract

The article studies the nature of communication, which is a systemic phenomenon and possesses the element base. There has been analyzed their impact on the successful functioning of universities, studied university trend of communication activities in Ukraine. There has been defined the assignments of university communication activities, considered a rational set of higher education institution communications as a single functional direction where all the tools of communication are coordinated. That will most effectively bring the information to the target audience.