Дизайн – культура народів

Abstract

У статті здійснено аналіз особливостей співвідношення дизайну й культури (національної, глобальної). Запропоновано визначення понять «дизайн» і «культура». Розглянуто сфери дизайну, які пов’язані з культурою та інноваціями в ній.

Analysis of the peculiarities of design and culture (national, global one) correlation is presented in the article. Definitions of the design and culture concepts are proposed. It is ascertained that design as independent designing and artistic culture has own vernacular language – the system of scientific principles and design methods, which provides all creative processes of the designer’s work creation. The scopes of design, connected with culture and innovations in it, are considered. The leading foreign concepts on the specified question (cultural industries, creative economy) are analyzed. It is proved that such superstruction over sciences of culturological cycle as culturonics belongs directly to the sphere of design. Culturological aspects of separate styles of design (hi-tech, firm style) are considered.