Lead generation as a kind of Internet marketing

Abstract

The article discusses the dynamics of Internet advertising in the domestic market and its use of promotion and marketing. The analysis of problems that have a negative impact on the development of Internet advertising in Ukraine is carried out. The basic approaches to advertising using the Internet are identified. A new approach to finding potential customers via the Internet, called lead generation, is described. The definition of the terms "lead" and "lead generation" is given. The pricing model used in the "Leadgeneration" is described. Also, the basic methods of obtaining leads are identified. The most effective tools for obtaining leads on the B2C market and the B2B market are identified. The classification of methods of leadgeneration based on the interaction with the user is described. General guidelines to use leadgeneration method are provided.