Formation of a system for managing the innovative development of an enterprise in the context of digitalization of the economy

Abstract

The theses focus on the development of a management system for the innovative development of enterprises in the context of the digitalization of the economy. They emphasize that digitalization serves as both a catalyst and a challenge for innovation, requiring enterprises to adopt systematic approaches to adapt, thrive, and maintain competitiveness in the global market. Innovation is redefined as a complex process encompassing scientific research, technological development, financial investment, and entrepreneurial activity aimed at creating and implementing new products, services, and business models powered by digital technologies. The concept of "innovation potential" is introduced as a critical determinant of an enterprise's ability to innovate effectively. This potential comprises institutional, structural, technological, human, and financial resources, as well as a supportive innovation culture and ecosystem. The theses outline a systematic approach to managing innovation processes, integrating strategic planning, digitalization of organizational processes, adaptive programming, and continuous market adaptation. Emphasis is placed on the use of digital tools such as Big Data, artificial intelligence, and the Internet of Things to optimize innovation activities, personalize customer interactions, and stimulate market development. In conclusion, the work highlights the growing importance of innovation in the digital economy and its role in driving competitiveness and economic growth. It calls for a holistic approach to innovation management, combining technology, human resource development, and a supportive innovation environment. Future research will further explore opportunities for innovation and foster the creation of a more competitive and innovative economy.