ГЕНДЕРНІ ОСОБЛИВОСТІ РОЗВИТКУ ЛЮДСЬКОГО КАПІТАЛУ УКРАЇНИ: ІМПЛЕМЕНТАЦІЯ ДЕРЖАВНОЇ ПОЛІТИКИ

Abstract

The paper presents the results of an analysis of gender-specific features of specific components of the system for the formation and utilization of human capital in Ukraine in the context of developing a theoretical foundation for improving the motivational mechanism of labor activity stimulation by the state. The survey considered value systems, norms and characteristics of male and female behaviour, lifestyle and ways of thinking, relationships, and the roles of women and men acquired during socialization. The analysis revealed specific imbalances in the worldview of women regarding the prospects for utilizing personal labor potential, indicating the presence of problematic issues in state policy concerning the conditions for using the country’s human capital. The necessity of considering gender characteristics in forming and utilizing human capital while implementing a motivational mechanism for stimulating citizens’ labor activity is substantiated. The article proposes directions for state policy on incorporating gender-specific features, including shifting part of women's labor outside the household by developing affordable household services, shaping a new societal view on the role of each family member in domestic responsibilities, and creating new economic approaches to the production and marketing of household appliances that, by their functional design, can significantly reduce the share of women’s household labor in favour of professional activity.