Development of a visual theme series for “Weifang” kite culture

Abstract

The graduation design project of "Zither Day · Weifang Kite IP Tide Play" takes Weifang kite as the core element and explores the innovative design combining this traditional art with modern trend culture. Weifang kite, as one of China's intangible cultural heritage, has a long history and unique cultural value. The purpose of this design is to transform the kite element into a fashion hand that conforms to the aesthetic and consumption trend of contemporary young people through modern design techniques and creative thinking. In the design process, first of all, the Weifang kite form, color, production process of in-depth research, and analysis of its application in modern life and possible innovation direction. The design team interviewed local kite makers in Weifang to learn about traditional techniques and explore how to incorporate modern design concepts and materials while retaining these traditional elements. The design team then used 3D modeling and digital engraving techniques to create a series of contemporary and creative kite-themed handcrafts. These handcrafts retain the basic characteristics of kites in form, such as lightness and elegance, while displaying a unique artistic style through modern patterns and color matching. Each handwork has its own story background and cultural implication, making it not only a commodity, but also a work of art that can convey cultural value. In addition, the design also considers marketing strategies, including limited release, artist co-branded series, and integration with pop culture events, with the aim of increasing market recognition and consumer willingness to buy the product. Through network marketing and social media platform promotion, Weifang kite culture has been effectively spread to the world, attracting wide attention and discussion. In short, the graduation project of "Zheng Zheng Day · Weifang Kite IP tide Play" is not only a modern interpretation and innovative expression of Weifang kite culture, but also a successful attempt to combine traditional culture with modern design concepts. This project not only enhances the cultural value of Weifang kites, but also explores the new vitality and commercial potential of traditional art in contemporary society.