Agricultural product brand image design for “Hawthorn Princess”

Abstract

With the improvement of people's living standard nowadays. In today's market, the sales of many agricultural products have been facing huge challenges, many of which have good quality agricultural products, a large part of the reason is that the brand image design visual aesthetic and aesthetic problems to affect product sales. Nowadays, in addition to the excellent quality of agricultural products themselves, excellent packaging design will also bring added value to the product, innovative excellent packaging will bring added value to the product, the brand information and visual aesthetic reflected in the outer packaging of the product is becoming more and more important, and consumers' understanding of high-quality agricultural products is also reflected from the packaging. Therefore, the promotion of agricultural products must be in line with the modern public aesthetic packaging, this topic will be Hawthorn princess brand optimization design, Hawthorn princess design is to refine the visual elements of hawthorn design, and then add in line with children's aesthetic cute, warm elements, to visualize the design, and design in line with the characteristics of agricultural products packaging design, In line with consumer visual aesthetic brand design, in order to improve product awareness, improve brand visual value, reflect the connotation of brand design, to achieve brand image promotion.