Product brand image design for “Make an Appearance”

Abstract

The traditional culture of Dragon Boat Festival has a long history, which embodies people's longing and love for life, as well as national values. It has a profound historical and cultural heritage and is a precious treasure left to our country. For this reason, the IP image of Zongzi, which is based on the prototype design of the Dragon Boat Festival, was born. Through a series of IP extension design and poster design, it appeals to people to understand Chinese traditional culture and integrate traditional culture into people's daily life. In the Dragon Boat Festival culture, it is necessary to understand the cultural essence, combine traditional culture with modern culture, ensure unique folk cultural characteristics and modern Dragon Boat Festival characteristics, and combine modern information technology to quickly and comprehensively embed Dragon Boat Festival traditional culture into people's daily lives, and feel the strong atmosphere of Chinese traditional culture. This graduation project revolves around the visual design of the brand image for "Longzong Appearing", completing the logo design, IP image design, and extension. Using the historical story of the Dragon Boat Festival as the theme, the brand story of "Longzong Appearing" was replaced with a visual representation, and applied to the design of packaging and cultural innovation products. This will play a certain role in establishing a brand, improving its competitiveness in the market, and promoting the inheritance and development of ancient Chinese civilization.