Development of a series of posters “Qingzhou Museum”

Abstract

With the continuous development of China's economy and the popularity of tourism after the epidemic, cultural and creative products occupy an increasingly important position in the tourism economy. This design focuses on the use of Qingzhou Museum's collection resources, and designs cultural and creative products that are in line with the current aesthetics, have the characteristics of Qingzhou Museum, can resonate with people, and are suitable for a variety of consumer groups, so as to expand the influence of Qingzhou Museum. Through field research, market research, case analysis, comparative research and other ways of the museum, we can understand people's deep-seated demand for cultural creativity in the museum, and collect cultural elements with the characteristics of Qingzhou Museum. From the aspects of functionality, aesthetics, close to life, etc., the cultural and creative design scheme in line with the characteristics of Qingzhou Museum is designed, the publicity effect of the cultural relics in the collection is enhanced, and the excellent cultural and creative works designed to help the cultural relics and culture in the collection of Qingzhou Museum go all over the country and become a household name