Development of brand identity for traditional cultural relics

Abstract

Great China, the ancient rivers. The rise of the day, like the constant of the moon. There are countless historical relics circulating in China for thousands of years. Since modern times, a large number of cultural relics have been lost overseas. Many ancient cultural relics have extremely high artistic aesthetic value, and they all carry the spirit of human development and the mark of material civilization development. In addition, cultural relics also contain rich historical, cultural, economic and scientific and technological information, which is very important for the society. Cultural relics are an important part of Chinese traditional culture, and the cultural connotation contained in them has brought us an infinite sense of mystery and awe since ancient times. Different cultural relics have different shapes, patterns, colors and production techniques. This topic is based on the visual communication design for a series of design analysis and research on the cultural relics in the British Museum. Through data integration, it explores the cultural expansion, picture visualization and a series of design strategies suitable for this topic. This topic with four representative cultural relics based on visual design, including IP image design, illustration design, poster design, and product design through a series of visual methods to show the image of cultural relics, let cultural relics, let the viewer intuitive receive "tell" of cultural relics, let the viewer better feel the history of the period of cultural relics, mobilize the public to the loss of cultural relics, with cultural identity to inspire the present Chinese young people enthusiasm for history and traditional culture, the protection of cultural heritage. Let more people know about the past of cultural relics, and thus arouse people's emotional resonance. Inspired by four representative cultural relics, they are Chinese jade pot with thin branches, colored flower porcelain bottle, big vid vase and blue and white enamel fish bottle. From the shape of cultural relics, color, decoration and history and culture, such as the shape of the pot, the flower pattern, big d vase shape and blue and white, dragon pattern, Ming dynasty enamel China color flower porcelain bottles of colorful flowers, and blue and white enamel fish bottle shape, gorgeous color of innovative design and application.