Development of a visual complex for the tea brand “Delight in Oneself”

Abstract

In recent years, the rapid rise of the new Chinese tea market lies not only in its unique taste and healthy concept, but also in the cultural connotation and design aesthetics behind it. From product innovation to brand image shaping, new Chinese tea is attracting more and more consumers with its unique charm. However, although many traditional health tea brands are guaranteed in product quality and taste, they are too conservative and traditional in brand image design. This design style is often lacking in innovation and attractiveness, and it is difficult to resonate with young consumers. To solve this problem, Delight in Oneself Tea starts from the IP image and packaging illustration design, integrates the essence of traditional tea culture in the Tang Dynasty with modern aesthetic concepts, so as to provide a new generation of consumers with a tea brand image that is both in line with traditional taste and modern sense. By deeply understanding the needs of consumers, focusing on innovation and breakthrough, inheritance and promotion of tea drinking culture, we can stand out in the fierce market. Based on the aesthetics and needs of the young generation of consumers, Delight in Oneself Tea beverage brand combines the illustration design of national trend and ancient style, and creates a unique and attractive brand image from the aspects of color, pattern and font. This design applies the illustration to the packaging, combines the traditional cultural elements and the modern trend expression form, so that it is more suitable for the aesthetic orientation of young consumer groups. Based on the aesthetics and needs of the young generation of consumers, Delight in Oneself Tea beverage brand combines the illustration design of national trend and ancient style, and creates a unique and attractive brand image from the aspects of color, pattern and font. New Chinese tea brand design is facing many challenges and opportunities, the brand's national style expression, adhere to the unity of traditional culture and modern aesthetics, but also to better promote the overall design image of new Chinese tea brand, so as to better promote tea culture.