Development of a modern Chinese social poster design on the theme of old clothing recycling

Abstract

With the improvement of people's living standards, the consumer demand for clothing is also increasing, so the proportion of used clothes produced by people is also increasing. Faced with the difficulty of recycling used clothes, some charities and enterprises have started to recycle used clothes with the support of the government, but due to the late start of the project in China, an effective recycling chain has not yet been formed. One of the biggest problems is the lack of knowledge about saving and recycling habits, which must be addressed in the first place. The title of the graduation project is to promote the rational recycling of used clothes and give them a new life, which is also the core idea of the title of this article. It adopts the design form of flattening and Internet publicity, and takes the reuse, reuse, public welfare or economic communication of old clothes as the main design content. With the theme of recycling old clothes, relevant information is conveyed to the public through logo font design, IP, illustrations, posters and other cultural and creative products, which can improve the public's awareness and awareness of old clothes recycling on the one hand, and improve efficiency on the other hand, reduce the public's demand for updated clothes, so as to effectively reduce the environmental pollution caused by old clothes. It has directly improved the recycling rate of used clothes in our country.