Будь ласка, використовуйте цей ідентифікатор, щоб цитувати або посилатися на цей матеріал: https://er.knutd.edu.ua/handle/123456789/30741
Назва: Designing printed products to combat the stigma surrounding feminine nouns
Інші назви: Designing printed products to combat the stigma surrounding feminine nouns
Автори: Михайлюк, Ольга Юріївна
Zhang, Meng
Ключові слова: Derogation of feminine nouns
A debutante
My lady
Derogation of Chinese nouns
Дата публікації: 2024
Видавництво: Київський національний університет технологій та дизайну
Бібліографічний опис: Zhang Meng. Designing printed products to combat the stigma surrounding feminine nouns : qualification thesis 022 Design / Zhang Meng ; scientific supervisor Olga Mykhailiuk. – Kyiv : KNUTD, 2024. – 53 p.
Короткий огляд (реферат): With the progress of The Times, the continuous development of network culture, the constant change of network language and women's careers, women's issues have attracted more and more attention. However, in the current overall environment, the derogation of some female nouns has become increasingly serious. If we do not intervene in this situation, people will be alarmed, which will have a certain impact on the Chinese language and female nouns. In order to solve this problem, this graduation project adopts poster illustration and other forms to study this, hoping to achieve the correct name of some female nouns and show female nouns in a positive way, so that people can understand their true meaning. With the continuous derogation of female nouns in recent years and the change of their true meanings, the use of a certain word in many contexts will cause ambiguity. The derogation of some words not only changes the words themselves, but also makes the words unable to be used normally. In some contexts, we have to find other words to replace them. Words develop in the derogatory direction, that is, from the original positive or neutral meaning to derogatory meaning. In order to guide people to face up to some words, study and correctly explain some derogatory female nouns in Chinese context, and improve people's correct understanding and true meaning of some female nouns. The creation of this theme helps to change people's negative impressions of specific words and promote a more respectful and inclusive language environment. By legitimizing derogatory words, discrimination and prejudice against certain groups or concepts can be reduced. Changing the way derogatory words are used can help promote a respectful and inclusive language environment where everyone feels respected and accepted. As well as building a positive social atmosphere, derogatory words may bring negative emotions and emotions to people and affect the construction of social atmosphere. By correcting the name, we can create a positive and optimistic social atmosphere and promote harmonious coexistence and positive communication between people. Improve communication effectiveness: Derogatory words often interfere with the effectiveness of communication, resulting in misunderstanding and conflict. Name correction can help people express their meaning more clearly and accurately, improve the effectiveness of communication, and promote effective communication and understanding. In general, the renaming of derogatory words helps to improve the sociolinguistic environment, promote respect and inclusion, enhance communication effectiveness, and promote social progress and inclusion. This practice can lead to greater understanding and respect for each other, and build harmonious and positive social relationships.
URI (Уніфікований ідентифікатор ресурсу): https://er.knutd.edu.ua/handle/123456789/30741
Faculty: Факультет дизайну
Department: Кафедра графічного дизайну
Розташовується у зібраннях:Бакалаврський рівень

Файли цього матеріалу:
Файл Опис РозмірФормат 
ZhangMeng 202081030049 - х_removed.pdf1,3 MBAdobe PDFПереглянути/Відкрити


Усі матеріали в архіві електронних ресурсів захищені авторським правом, всі права збережені.