Communicative strategies of Joe Biden's political speeches in translation aspect

Abstract

The article explores the communicative strategies of Joe Biden’s political speeches in a translation aspect. This work opens up prospects for the development of innovative approaches to the analysis and translation of speeches by high-ranking officials. It is emphasized that studying the impact of modern technologies, such as artificial intelligence and machine learning, on the quality of political speech translation can lead to innovative methods that will raise the accuracy of translation to a new level. Analyzing and translating Joe Biden’s political speeches through the prism of technology is not only relevant, but also strategically important for maintaining the preciousness, objectivity and accessibility of political discourse for diverse audience on an international scale. The article researches the communicative tactics, rhetorical devices and technologies used in Joe Biden’s speeches. The specifics of translating Joe Biden’s discourse are identified. It is proved that rhetoric is the science of the art of effective verbal communication. It is underlined that rhetoric of leadership in USA has a number of characteristic features: 1) it is based on ideas of democracy, freedom, equality; 2) it uses emotional impact to engage the audience; 3) it is logical and reasoned. These reflect values and ideas of Americans and help US leaders win trust and support of the people. We can oversee the rhetoric impact of Joe Biden’s political speeches on his audience. There are accomplishments and challenges: fight against the pandemic, recovery of the economy, commitment to climate change, the implementation of reforms. J. Biden uses alliteration, assonance, antithesis, epithets, metaphors, periphrases. Biden’s rhetoric impact on audience made him the powerful leader of the USA.