Synergy of managerial and marketing strategies in the context of business-education interaction

Abstract

This article investigates the synergy between managerial and marketing strategies within the framework of interaction between the business sector and educational institutions. As the global economy increasingly shifts toward knowledge-based systems, the alignment of education with labor market needs becomes vital. The study emphasizes the strategic partnership between businesses and educational providers as a driver for mutual growth and innovation. Through a comprehensive review of theoretical frameworks and practical case studies, the research highlights how integrated approaches to management and marketing can enhance educational responsiveness, support workforce readiness, and improve institutional competitiveness. Key areas of focus include the implementation of dual education systems, project-based learning, co-branded academic initiatives, and the role of digital marketing in promoting educational value. By analyzing Ukrainian and international experiences, the article outlines best practices in aligning curricula with industry standards, engaging stakeholders, and fostering innovation through collaborative governance models. The study concludes that strategic synergy not only strengthens institutional adaptability but also contributes to long-term socioeconomic development by creating a more agile and skilled labor force. The findings are relevant for policymakers, educational leaders, and business executives aiming to establish effective cross-sectoral partnerships in a rapidly evolving global environment.