Artificial intelligence in idea generation and overcoming creative blocks

Abstract

The article examines how modern technologies and AI impact the generation of ideas, overcome creative blocks, and foster creativity in art and design. Today, when technologies are rapidly changing and influencing society, neural networks and generative systems are becoming powerful new tools for artists, educators, and designers, helping them to search for new ideas. The paper also provides examples of AI applications in graphic design, multimedia, web design, and education. It shows how artificial intelligence helps to come up with new visual solutions, create compositions, search for stylistic solutions, and overcome barriers to creativity. It has been determined that the use of AI inspires experimentation and trying new things within a creative framework, develops visual thinking, and provides an opportunity to combine human imagination with the capabilities of technology. Ethical issues are considered separately, namely the use of artificial intelligence, specifically the issues of authorship, preservation of individual style, the role of talent, and cultural context. Although artificial intelligence can automate many processes, it does not replace humans, but instead becomes their partner in creativity and a source of inspiration. Therefore, effective interaction between humans and artificial intelligence is possible provided that technology is harmoniously and ethically combined with human experience, emotionality, and creative thinking. Such cooperation creates a new system of creativity in which technology does not replace but helps to develop human imagination.