The role of digital platforms in transforming the perception of culture and art in Ukraine

Abstract

This paper examines the influence of digital platforms and social media on the functioning of art institutions and museums in modern time. The author outlines how digital platforms shape perceptions of national art, gives examples from the experience of working at Mystetskyi Arsenal, provides recommendations for improving the impact of art establishments using social media. The positive and negative aspects of social media influence on cultural awareness among different social and age groups have been investigated.