How Language Influences the Perception of Financial Products in a Digital Environment

Abstract

The study explores how language influences the perception of financial products in digital environments. It identifies key linguistic factors such as framing, clarity, trust signalling and risk interpretation. The analysis shows that wording significantly affects user understanding, perceived transparency and trust, especially in interface-based communication. The paper emphasises the importance of clear, precise and ethically framed language for supporting informed decision-making in digital finance.