Genesis of creation and development of brand-capital of Kyiv National University of Technologies and Design

Please use this identifier to cite or link to this item: https://er.knutd.edu.ua/handle/123456789/13124

Title:	Genesis of creation and development of brand-capital of Kyiv National University of Technologies and Design
Authors:	Shcherbak, V.
Keywords:	multilevel model of brand promotion university education market the level of brand capitalization of universities
Issue Date:	2015
Citation:	Shcherbak V. Genesis of creation and development of brand-capital of Kyiv National University of Technologies and Design = Ґенеза формування та розвитку бренд-капіталу Київського національного університету технологій та дизайну [Текст] / V. Shcherbak // Менеджмент. - 2015. - Вип. 21. - С. 48-60.
Source:	Менеджмент
Abstract:	A study of the formation genesis of multilevel model for brand promotion of modern institution in the educational market is performed. The proposed system of institution brand management based on the evaluation of capitalization and assets of the brand.
URI:	https://er.knutd.edu.ua/handle/123456789/13124
ISSN:	2415-3206
Appears in Collections:	Наукові публікації (статті) Менеджмент

Files in This Item:

File	Description	Size	Format
Management_2015_Issue21_P048-060.pdf		235,54 kB	Adobe PDF	View/Open

DSpace JSPUI