Please use this identifier to cite or link to this item:
https://er.knutd.edu.ua/handle/123456789/13128
Title: | Information and analytical support of marketing on the principles of applied statistics |
Authors: | Zakhozhai, V. |
Keywords: | marketing management statistics system interconnections rationale and support managerial decisions |
Issue Date: | 2015 |
Citation: | Zakhozhai V. Information and analytical support of marketing on the principles of applied statistics = Інформаційно-аналітичне забезпечення маркетингу на засадах прикладної статистики [Текст] / V. Zakhozhai // Менеджмент. - 2015. - Вип. 21. - С. 92-104. |
Source: | Менеджмент |
Abstract: | The article highlights the theoretical and methodological principles of the construction and the use of statistical support of marketing activities - SSM. The principles of marketing, its mission, objective, goals and ways of achieving them are described. The role of methodology of statistical research in the information and analytical support of the achievement of objectives is covered.The characteristic of the essence, content, stages of construction and use of the SSM according to the principles of system analysis, the role in the use of certain management functions. |
URI: | https://er.knutd.edu.ua/handle/123456789/13128 |
ISSN: | 2415-3206 |
Appears in Collections: | Наукові публікації (статті) Менеджмент |
Files in This Item:
File | Description | Size | Format | |
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Management_2015_Issue21_P092-104.pdf | 141,9 kB | Adobe PDF | View/Open |
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