Please use this identifier to cite or link to this item: https://er.knutd.edu.ua/handle/123456789/13129
Title: The tools of communication activity of higher educational institutions of Ukraine
Authors: Krakhmalyova, N.
Keywords: European education cooperation
educational services market
higher education institutions of Ukraine
communication tools
consumers of educational services
international education exhibitions
university logo
public relations
Issue Date: 2015
Citation: Krakhmalyova N. The tools of communication activity of higher educational institutions of Ukraine = Інструменти комунікаційної діяльності вищих навчальних закладів України [Текст] / N. Krakhmalyova // Менеджмент. - 2015. - Вип. 22. - С. 9-18.
Source: Менеджмент
Abstract: The article studies the nature of communication, which is a systemic phenomenon and possesses the element base. There has been analyzed their impact on the successful functioning of universities, studied university trend of communication activities in Ukraine. There has been defined the assignments of university communication activities, considered a rational set of higher education institution communications as a single functional direction where all the tools of communication are coordinated. That will most effectively bring the information to the target audience.
URI: https://er.knutd.edu.ua/handle/123456789/13129
Faculty: Факультет економіки та бізнесу
Department: Кафедра підприємництва та бізнесу
ISSN: 2415-3206
Appears in Collections:Наукові публікації (статті)
Менеджмент
Кафедра підприємництва та бізнесу (ПБ)

Files in This Item:
File Description SizeFormat 
Management_2015_Issue22_P009-018.pdf155,24 kBAdobe PDFView/Open


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.