Please use this identifier to cite or link to this item:
https://er.knutd.edu.ua/handle/123456789/13129
Title: | The tools of communication activity of higher educational institutions of Ukraine |
Authors: | Krakhmalyova, N. |
Keywords: | European education cooperation educational services market higher education institutions of Ukraine communication tools consumers of educational services international education exhibitions university logo public relations |
Issue Date: | 2015 |
Citation: | Krakhmalyova N. The tools of communication activity of higher educational institutions of Ukraine = Інструменти комунікаційної діяльності вищих навчальних закладів України [Текст] / N. Krakhmalyova // Менеджмент. - 2015. - Вип. 22. - С. 9-18. |
Source: | Менеджмент |
Abstract: | The article studies the nature of communication, which is a systemic phenomenon and possesses the element base. There has been analyzed their impact on the successful functioning of universities, studied university trend of communication activities in Ukraine. There has been defined the assignments of university communication activities, considered a rational set of higher education institution communications as a single functional direction where all the tools of communication are coordinated. That will most effectively bring the information to the target audience. |
URI: | https://er.knutd.edu.ua/handle/123456789/13129 |
Faculty: | Факультет економіки та бізнесу |
Department: | Кафедра підприємництва та бізнесу |
ISSN: | 2415-3206 |
Appears in Collections: | Наукові публікації (статті) Менеджмент Кафедра підприємництва та бізнесу (ПБ) |
Files in This Item:
File | Description | Size | Format | |
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Management_2015_Issue22_P009-018.pdf | 155,24 kB | Adobe PDF | View/Open |
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