A sample template of sizing and product information sheet for e-consumers

Abstract

The aim of the research is to prepare a template sizing and product information sheet that will facilitate the adaptation of the clothes sold by the ready-made clothing brands on the websites to the e-customers. Scientific novelty is to developthe template of sizing and product information sheet. In the template, visual and written instructions are designed to make the sizing and product features clear and understandable for e-consumers. The template can be used in all product groups with small changes depending on the product positioning strategies of the brands. Thus, each brand can increase the compatibility of its products with the target group and contribute to the expansion of its customer portfolio. The practical value of the template sizing and product information sheet can be expressed in two headings as follows: 1) For E-Customers; to help them find the brands that make the most suitable sizes for them in their ready-to-wear purchases; to facilitate more accurate learning of the product information they intended to buy; to ease the comparison of the products of other brands, 2) In Terms of E-Producer; provide sample template to help them reach “frome-consumer to e-customer”; streng the ning the brand image, contributing to customer loyalty and satisfaction, product positioning strategies and increasing profit margin.