Video advertisement as a tool for promotion of goods and services on the Internet

Abstract

The article includes the researching of a video advertisement as a tool for promoting goods and services on the Internet. The focus is on video advertisement, which is placed on YouTube and Instagram. The study clarified the features of video advertisement as the main element of communication between consumers and the company. Moreover, the features, advantages and disadvantages of video advertisement have been studied. The guaranties of success of the using of video advertisement for promoting in the internet were analysed, as well as the advantages of its placement on YouTube and Instagram platforms were identified. Aspects of the impact of video advertisement from bloggers and their impact on subscribers in general have been studied.