Practice and exploration of integrating regional culture into tourism web design

Abstract

This study explores in depth how different regional cultural elements can be incorporated into travel web design to enhance users' awareness and experience of destinations. Through the clever integration of regional culture, the website adds local characteristics and emotional connections, thereby improving the emotional resonance and engagement of users. At the same time, the study also focuses on the sustainable development strategy of regional culture in web design to promote cultural inheritance and protection. This study provides practical experience and design principles for tourism web design, and provides useful reference for industry innovation and development.