Influence of regional culture on the development of visual identity design

Abstract

The work analyzes key components of visual identity design using elements of regional culture. The main elements of regional culture are listed and characterized; attention is focused on the need for their in-depth study in order to generate new ideas when designing in the field of visual identity design. It has been established that regional features are an important component of creating a brand image in the context of establishing an emotional connection due to their associative image perception.