Features of corporate style development of social infrastructure objects

Abstract

The work is devoted to the development of the corporate style of social infrastructure objects on the example of creating a design project of the corporate style of a zoo. The logos of the zoos of the world were studied and their characteristic features were determined. It has been established that the logos of zoos use mainly the natural colors of vegetation characteristic of the region that is most represented in the zoo, sometimes the colors of animal fur. The graphic components of the corporate style were developed – the logo and patterns, based on which the design of printed and souvenir products was proposed. The advertising campaigns of the world’s zoos were analyzed and the design of the outdoor advertising of the zoo was proposed.