Visual design for the “Save a Tail” public welfare brand

Abstract

Due to the increase of social pressure, more and more individuals and families begin to keep pets, and it has become a common trend to treat pets as family members. Due to the increase in the number of pet owners, some pet owners lack of responsibility, and pet owners cannot bear the economic pressure of feeding pets and choose to abandon animals. In addition, with the acceleration of the urbanization process, the habitat originally belonging to animals is occupied by human beings, and animals are forced to come to human communities, resulting in the number of urban stray animals in China increasing year by year. With the high speed of the global economy and the continuous improvement of social civilization, and with the problem of stray animals gradually appearing on the screen, people gradually pay more attention to the survival of stray animals. In order to improve the living conditions of stray animals, many public welfare brands gradually rise, participate in the rescue and protection of stray animals, and strive for stray animals to have a painless, healthy and free living environment. In this topic, the theme of "save a tail" as the theme of public welfare brand visual design, calling on the society to strengthen the attention to stray animals and the protection and rescue of stray animals. Through the research of domestic and foreign public welfare brands and homeless public welfare protection brands, the public welfare brand image of stray animals is designed and positioned. The image of stray animals is used as the IP image in this topic, which runs through the whole design, highlighting the theme of "protecting stray animals". The research on this project has improved my design ability and promoted the publicity of the concept of protecting stray animals.