Development of a series of posters “Ink Brush Flourishes”

Abstract

"Pen, ink, paper, and inkstone", also known as the "Four Treasures of the Study", is a traditional Chinese writing tool with profound cultural value. The name "Four Treasures of the Study" originated during the Northern and Southern Dynasties period. It was not until the Song Dynasty that the "Four Treasures of the Study" specifically referred to Xuanbi, Huimo, Xuanbi, and Sheyan. One of the reasons why Chinese culture has a long and rich history is "brush, ink, paper, and inkstone", which is also an intangible cultural heritage of our country. Xuan paper is produced in Jing County, Xuancheng City, Anhui Province. The paper is named after Xuancheng, hence the name "Xuan paper". Xuan paper has good ink wetting properties, strong durability, and is not easily discolored. Enjoy the reputation of "millennium longevity paper". Xuanbi is also a product of Jing County, Xuancheng City, Anhui Province. Xuanbi has sharp, round, neat, and strong strokes; Carefully selected materials and meticulously crafted; The characteristics of pure durability and a balance of rigidity and softness in wool. Hui ink is produced in Mount Huangshan City and Xuancheng City, Anhui Province. It is known for its light texture, clear texture, fragrant fragrance, firmness like jade, silent grinding, and a touch like lacquer, which has been preserved for thousands of years. She inkstone is produced in Shezhou between Mount Huangshan Mountain, Tianmu Mountain and Baiji Mountain. Has stone toughness. The texture is delicate. The characteristics of ink lubrication. In the context of the long-standing Chinese culture and the influence of Anhui folk culture, the inheritance and development of the "Four Treasures of the Study" are constantly being promoted. With the improvement of our country's cultural soft power, the overall living standards of society have improved, and the pace of life has accelerated. For the time-consuming and laborious "brush, ink, paper, and inkstone" with slow returns, the road to inheritance is long and arduous. This article revolves around the cultural connotations of the region where "brush, ink, paper, and inkstone" are located, combined with visual communication design language, and presented through packaging design, in order to spread traditional culture and attract people's attention to the development of "brush, ink, paper, and inkstone". The design revolves around the theme of "ink flourishes", combining local "fan" culture and "fish lamp" culture to design works that conform to contemporary design trends and free people from aesthetic fatigue in modern design.