Development of a modern Chinese social poster on the theme of Fujian fisherwoman

Abstract

This study discusses the significance of combining this non-heritage cultural element with modern visual creative design and the possibility of its success, and analyzes the potential value of fisherwomen's culture in visual creative design through the study of the historical background, cultural connotations and manifestations of fisherwomen's culture in Fujian. It is found that by reasonably utilizing these non-heritage cultural elements, the cultural heritage and artistic value of the design works can be improved, and atthe same time, it also helps to pass on and develop the local cultural heritage. At the same time, this study integrates the fisherwoman culture with visual creative design, and introduces examples such as fisherwoman cultural tourism festival, IP image design, information visualization, fisherwoman illustration and peripheral cultural and creative products, pointing out that this kind of cross-generation design practice not only enriches modern design concepts, but also promotes the inheritance and development of the local non-fragrant cultural heritage.