Modern trends in packaging design for fashion brands: a graphic design perspective

Please use this identifier to cite or link to this item: https://er.knutd.edu.ua/handle/123456789/31143

Title:	Modern trends in packaging design for fashion brands: a graphic design perspective
Authors:	Chubotina, Iryna Li, Feiyang
Keywords:	fashion brand minimalism packaging design modern style sustainability consumer engagement
Issue Date:	4-Apr-2025
Publisher:	Київський національний університет технологій та дизайну
Citation:	Chubotina I. Modern trends in packaging design for fashion brands: a graphic design perspective / I. Chubotina, F. Li // Актуальні проблеми сучасного дизайну : збірник матеріалів VІІ Міжнародної науково-практичної конференції, м. Київ, 4 квітня 2025 року. – У 3-х т. – Т. 2. – Київ : КНУТД, 2025. – С. 145-147.
Abstract:	This paper explores the principles and practices of modern packaging design for fashion brands, emphasizing its importance in brand identity, sustainability, and consumer engagement. By analyzing current trends and case studies, the study provides actionable insights for creating innovative and effective packaging that aligns with the values of contemporary fashion brands.
URI:	https://er.knutd.edu.ua/handle/123456789/31143
Appears in Collections:	Актуальні проблеми сучасного дизайну

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