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https://er.knutd.edu.ua/handle/123456789/32462| Title: | Developing a logo design for a brand café-pastry shop |
| Other Titles: | Розробка дизайну логотипу для бренду кафе-кондитерської |
| Authors: | Vasyliev, Oleksandr Serhiyovych Usova, Anna Olegivna |
| Keywords: | corporate fonts Kiev cake corporate identity brand logo corporate color фірмовий стиль «Київський торт» бренд фірмові шрифти логотип фірмовий колір |
| Issue Date: | Apr-2025 |
| Publisher: | European Open Science Space |
| Citation: | Vasyliev О. Developing a logo design for a brand café-pastry shop / О. Vasyliev, А. Usova // Modern Scientific Research: Theoretical and Practical Aspects : Proceedings of the 1st International Scientific and Practical Conference (Riga, Latvia, April 14-16, 2025). - European Open Science Space, 2025. - P. 21-25. |
| Abstract: | The research is devoted to the development of a logo design for the brand of the cafe-confectionery "Kiev cake" in order to attract the attention of consumers, position it and highlight it in the market. The paper presents the results of research of literary sources and pre-project research on the features of corporate styles of Ukrainian cafes and pastry shops and describes the process of creating a visual image of the cafe "Kiev cake" brand. |
| URI: | https://er.knutd.edu.ua/handle/123456789/32462 |
| Faculty: | Факультет дизайну |
| Department: | Кафедра графічного дизайну |
| Appears in Collections: | Матеріали наукових конференцій та семінарів |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| ТЕЗИ УСОВА.pdf | Vasyliev О., Usova A. Developing a logo design for a brand café-pastry shop. | 1,32 MB | Adobe PDF | View/Open |
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