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https://er.knutd.edu.ua/handle/123456789/13122| Title: | Modern concept of service management |
| Authors: | Morgulets, Oksana Khomenko, O. |
| Keywords: | customer-oriented customer needs customer value loyalty customer experience service management |
| Issue Date: | 2015 |
| Citation: | Morgulets O. Modern concept of service management = Сучасна концепція управління послугами [Текст] / O. Morgulets, O. Khomenko // Менеджмент. - 2015. - Вип. 21. - С. 35-40. |
| Source: | Менеджмент |
| Abstract: | The article deals with the essence of customer focus as a new approach to company service management that caused a shift in the service management paradigm. The scientific novelty is the author's definition of "client-oriented" in the context of the service management modern concept. The practical value is presented by generated advantages of client-oriented approach implementation into company service management, conditions and primary actions of the transfer to the new management model. |
| URI: | https://er.knutd.edu.ua/handle/123456789/13122 |
| Faculty: | Факультет економіки та бізнесу |
| Department: | Кафедра підприємництва та бізнесу Кафедра маркетингу та комунікаційного дизайну |
| ISSN: | 2415-3206 |
| Appears in Collections: | Наукові публікації (статті) Менеджмент Кафедра маркетингу та комунікаційного дизайну (МКД) Кафедра підприємництва та бізнесу (ПБ) |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Management_2015_Issue21_P035-040.pdf | 94,96 kB | Adobe PDF | View/Open |
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