Please use this identifier to cite or link to this item:
https://er.knutd.edu.ua/handle/123456789/13143
Title: | Modern concept of service management |
Authors: | Morgulets, Oksana Khomenko, O. |
Keywords: | customer-oriented customer needs customer value loyalty customer experience service management |
Issue Date: | 2016 |
Citation: | Morgulets O. Modern concept of service management = Сучасна концепція управління послугами [Текст] / O. Morgulets, O. Khomenko // Менеджмент. - 2016. - Вип. 23. - С. 35-40. |
Source: | Менеджмент |
Abstract: | The article deals with the essence of customer focus as a new approach to company service management that caused a shift in the service management paradigm. The scientific novelty is the author's definition of "client-oriented" in the context of the service management modern concept. The practical value is presented by generated advantages of client-oriented approach implementation into company service management, conditions and primary actions of the transfer to the new management model. |
URI: | https://er.knutd.edu.ua/handle/123456789/13143 |
Faculty: | Факультет економіки та бізнесу |
Department: | Кафедра підприємництва та бізнесу Кафедра маркетингу та комунікаційного дизайну |
ISSN: | 2415-3206 |
Appears in Collections: | Наукові публікації (статті) Менеджмент Кафедра маркетингу та комунікаційного дизайну (МКД) Кафедра підприємництва та бізнесу (ПБ) |
Files in This Item:
File | Description | Size | Format | |
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Management_2016_Issue23_P035-040.pdf | 185,72 kB | Adobe PDF | View/Open |
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