Please use this identifier to cite or link to this item: https://er.knutd.edu.ua/handle/123456789/14559
Title: Innovations and digital marketing: current trends of development
Other Titles: Інновації та діджитал-маркетинг: сучасні тенденції розвитку
Authors: Yankovets, T. M.
Vyshnevska, Maryna
Keywords: innovation
digital technology
digital marketing
omnichannel
data analysis
artificial intelligence
virtual and augmented reality
principles of digital marketing
value
sales
development
Issue Date: 2019
Citation: Yankovets T. M. Innovations and digital marketing: current trends of development / T. M. Yankovets, M. Vyshnevska // Evropský časopis ekonomiky a managementu. – 2019. – Vol. 5, Issue 4. – Р. 21-27.
Source: Evropský časopis ekonomiky a managementu
European Journal of Economics and Management
Abstract: The modern trends of marketing development on the basis of innovations and digital technologies have been studied in the article, in particular: prevalence of using mobile devices in the world; omni-channel sales development; predictive analytics with the use of BigData technologies and methods; personalization of the offer; artificial intelligence development; virtual and augmented reality. The basic principles of digital marketing for predicting consumer behavior, sales growth of the companies and their future development have been substantiated: human orientation, systematicity, innovation, mobility and communicativeness, omnichannel, informativeness, automation and individualization, profitability.
URI: https://er.knutd.edu.ua/handle/123456789/14559
Faculty: Інститут права та сучасних технологій
Department: Кафедра філології та перекладу
ISSN: 2533-4794
2533-4808
Appears in Collections:Наукові публікації (статті)
Кафедра філології та перекладу (ФП)

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