Please use this identifier to cite or link to this item:
https://er.knutd.edu.ua/handle/123456789/14559
Title: | Innovations and digital marketing: current trends of development |
Other Titles: | Інновації та діджитал-маркетинг: сучасні тенденції розвитку |
Authors: | Yankovets, T. M. Vyshnevska, Maryna |
Keywords: | innovation digital technology digital marketing omnichannel data analysis artificial intelligence virtual and augmented reality principles of digital marketing value sales development |
Issue Date: | 2019 |
Citation: | Yankovets T. M. Innovations and digital marketing: current trends of development / T. M. Yankovets, M. Vyshnevska // Evropský časopis ekonomiky a managementu. – 2019. – Vol. 5, Issue 4. – Р. 21-27. |
Source: | Evropský časopis ekonomiky a managementu European Journal of Economics and Management |
Abstract: | The modern trends of marketing development on the basis of innovations and digital technologies have been studied in the article, in particular: prevalence of using mobile devices in the world; omni-channel sales development; predictive analytics with the use of BigData technologies and methods; personalization of the offer; artificial intelligence development; virtual and augmented reality. The basic principles of digital marketing for predicting consumer behavior, sales growth of the companies and their future development have been substantiated: human orientation, systematicity, innovation, mobility and communicativeness, omnichannel, informativeness, automation and individualization, profitability. |
URI: | https://er.knutd.edu.ua/handle/123456789/14559 |
Faculty: | Інститут права та сучасних технологій |
Department: | Кафедра філології та перекладу |
ISSN: | 2533-4794 2533-4808 |
Appears in Collections: | Наукові публікації (статті) Кафедра філології та перекладу (ФП) |
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Yankovets_T_Vyshnevska_M.pdf | 405,44 kB | Adobe PDF | View/Open |
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